Tell your story. Achieve your goals.

We will be with you every step of the way as your strategists, content producers, media trainers, speechwriters, crisis counselors and spokespeople.

tk/Communications was founded to create and communicate stories. We develop powerful narratives and engagement to accelerate and amplify our clients’ messages, whether they’re grounded in an investment proposal or a political campaign. You can indeed win support with a balance sheet or policy paper. We author and tell stories that build deep connections and lasting relationships that deliver more than you asked for.

We are not a publicity firm. If you define success as getting your name in the paper, don't hire us -- just throw a pie in Donald Trump's face.

We are a strategic communications firm that works with our clients to achieve clearly defined outcomes -- sales, investment, votes, entitlements, a shift in public opinion. We match storytelling with sophisticated campaign plans that leverage the full breadth of persuasion, from video production to speeches, advertising to government relations, corporate branding to community organizing.

tk/Communications is led by Chief Strategist Yusef Robb, who is called upon by Fortune 500 companies, high profile individuals and change making campaigns and organizations craft their narratives, respond to crises and improve their bottom lines.

As a communications counselor, crisis manager, media trainer and speechwriter, Robb draws on his own experience on the front lines when lives, billions of dollars and reputations are at stake.

He has uniquely played leading roles in the last three Mayoral elections in Los Angeles — on the winning side. His public service includes senior roles in the administrations of the Governor of California, the Controller of California and three Los Angeles Mayors, and his political experience spans presidential, gubernatorial, mayoral and initiative campaigns nationwide.

Robb has worked extensively across the US and in Asia, Europe and South America, and earned his BA in Journalism and MA in Politics from NYU, where he was Executive Editor of the daily Washington Square News.

Still, his children, wife and dog are so much better than he is in every way.

Selected Highlights

  • Crisis communications: suspected terrorism, bankruptcy, investigative reporters, litigation, environmental disasters, criminal charges, loss of life, labor disputes and layoffs

  • Media appearances include CBS Evening News, New York Times, Wall Street Journal, LA Times, BBC, NPR; worked with media in 60+ countries and on the ground in 20+ US states and in Asia, Europe and South America

  • Media training: individual and group trainings delivered in person and online to prepare clients facing sudden, high stakes inquiries, those seeking to establish organizational best practices and everything in between, with successful outcomes on CBS This Morning, in the New York Times, on MSNBC and the full range of live audiences including courtroom testimony.

  • Speechwriting: major addresses for CEOs and elected officials delivered to stadium-sized audiences and broadcast nationally and globally

  • Multi-billion dollar transit projects

  • New technologies & startups

  • Non-profit launches

  • Real estate developments

  • Presidential exploration that Politico called “a tightly choreographed play;” two first-of-kind Presidential candidate forums

  • Largest global entertainment event in history

  • Largest-ever ($120 BIL) transportation ballot initiative

  • Costliest-ever ballot initiative campaign

  • Supreme Court litigation that reframed the debate over and led to the legalization of same-sex marriage

  • Civil litigation against the likes of Exxon Mobil, Wells Fargo, Apple