Chief Strategist Yusef Robb

Yusef Robb is a storyteller and strategist whose consulting practice helps Fortune 500 companies, high profile individuals and change making campaigns and organizations craft their narratives, respond to crises and improve their bottom lines.

As a communications counselor, crisis manager, media trainer and speechwriter, Robb draws on his own experience on the front lines when lives, billions of dollars and reputations are at stake.

He has uniquely played leading roles in the last three Mayoral elections in Los Angeles — on the winning side. His public service includes senior roles in the administrations of the Governor of California, the Controller of California and three Los Angeles Mayors.

Robb has worked extensively across the US and in Asia, Europe and South America and earned his BA in Journalism and MA in Politics from NYU, where he was Executive Editor of the daily Washington Square News.

Still, his children, wife and dog are so much better than he is in every way.

Selected Highlights

• Crisis communications: suspected terrorism, bankruptcy, investigative reporters, civil litigation, environmental disasters, criminal charges, loss of life, labor disputes and layoffs

• Media training: individual and group trainings delivered in person and online to prepare clients facing sudden, high stakes inquiries, those seeking to establish organizational best practices and everything in between, with successful outcomes on CBS This Morning, live press conferences, televised debates

• Speechwriting: major addresses for CEOs and elected officials delivered to stadium-sized audiences and broadcast nationally and globally

• Multi-billion dollar transit projects

• New technologies

• Non-profit launches

• Real estate developments

• Presidential exploration that Politico called “a tightly choreographed play;” two first-of-kind Presidential candidate forums

• Largest global entertainment event in history

• Largest-ever ($120 BIL) transportation ballot initiative

• Costliest-ever ballot initiative campaign

• Supreme Court litigation that reframed the debate over and led to the legalization of same-sex marriage

• Key advisor to CA Governor, CA Controller, three LA Mayors and numerous candidates/campaigns nationwide

• Media appearances include CBS Evening News, New York Times, Wall Street Journal, LA Times, BBC, NPR; worked with media in 60+ countries and on the ground across the US and in Asia, Europe and South America

• B.A. Journalism, M.A. Politics, New York University (NYU)